Daydreaming while driving is more dangerous than you’d think – and our new review of police data shows just when drivers might be “lost in thought” enough to cause a fatal crash.
According to a new review of Fatality Analysis Reporting System (FARS) data, Saturdays in September are the biggest days for fatal car crashes involving daydreaming while driving, and Tuesdays in February are lowest.
The new review builds upon Erie Insurance’s previous analysis, which found that being “generally distracted” or “lost in thought” – otherwise known as daydreaming – is the number-one distraction noted in fatal crashes.
The FARS data includes information from police reports on the causes of fatal car crashes. Erie Insurance consulted with the Insurance Institute for Highway Safety to analyze the data, which is maintained by the National Highway Traffic Safety Administration (NHTSA).
“We released this data to raise awareness of the ongoing need to combat distracted driving in all its forms, whether it’s texting while driving, or simply letting your mind wander behind the wheel,” said Jon Bloom, vice president of personal auto, Erie Insurance. “No matter what day of the week or what month it is, we urge all drivers at all times to keep their eyes on the road, their hands on the wheel, and their attention on what they are doing.”
Likelihood of fatal “daydreaming while driving” crashes:
The most recent review of FARS data by Erie Insurance resulted in a ranked list of more than 84 combinations (with some ties) of days and months associated with daydreaming while driving. Below are the top and bottom five from 2013 through 2017.
Top 5 (Most Dangerous):
Saturdays in September
Saturdays in May
Fridays in October
Saturdays in August
Fridays in July
Bottom 5 (Least Dangerous):
Sundays in December
Thursdays in February
Mondays in January
Wednesdays in February
Tuesdays in February
The FARS data is based largely on police officers’ judgment at the time of a crash, and interviews with those involved.
To help drivers better understand and avoid daydreaming while driving, Erie Insurance previously collaborated with internationally known cognitive behavioral researcher Paul Atchley, Ph.D., who has studied distracted driving and worked with national safety organizations to reduce it.
“It’s not clear why people would be more likely to daydream while driving on certain days or in certain months over others,” Bloom says. “Regardless, we think the data is worth sharing if it gets people talking about the serious problem of distracted driving and how to avoid it.”
April is Distracted Driving Awareness Month, but staying alert on the road is a cause to get behind all year long. Learn more about auto insurance from ERIE to stay protected no matter what you encounter on the road ahead.
A better insurance experience starts with ERIE.
Haven’t heard of us? Erie Insurance started with humble beginnings in 1925 with a mission to emphasize customer service above all else. Though we’ve grown to reach the Fortune 500 list, we still haven’t lost the human touch.
Contact J.W. Hoban & Associates today to experience the ERIE difference for yourself.